New Customers are the essential for any business. Our SEO services will drive more customer to your business than any other marketing method.
The Importance Of Local SEO in Columbus MS
Do you want to stay ahead of the curve and drive more customers to your local business? With the ever increasing competition across all industries, it can prove difficult to stand out with countless other companies vying for the same set of eyes. By choosing to hire a Columbus MS SEO agency, in order to establish a real presence in the local search results, you can certainly get an edge and be seen by more targeted customers. The process of improving the visibility of your local business is called local Search Engine Optimization, and there are several good reasons why you should introduce it to your overall strategy.
Increase Site Exposure in Columbus MS
It is well known that a website serves as the second home of any business. Your website is where potential customers find information about the products or services you offer. But to drive traffic to your site, you can’t just fill it with a few pages of content and leave it alone. By taking a more active approach, you can increase the search visibility of your business, enabling more targeted customers to find your website using relevant search terms.
It is worth noting that local search marketing isn’t limited to boosting your site’s rankings in the results pages. It also involves claiming your business listings in different online platforms such as Google Places, Bing Places, Yelp, Yellow Pages, Angie’s List and Foursquare. Millions of people go to these websites to find information about local businesses, so you can’t afford not to have business profiles in these resources. At North Star SEO – the #1 Columbus MS SEO agency we take care of all the above mentioned and more, to ensure your business’s online supremacy.
Reach Out To Mobile Users in Columbus MS
With the rapid increase in mobile searches, it can be said that searches now happen on the go. Consumers can now easily look up any information with a few taps on their screens. This is also precisely the reason why local and proximity-based searches have become more popular. The transition from desktop to mobile Internet usage means local optimization techniques is a must-have instead of a nice-to-have strategy. When you choose to work with North Star SEO – Columbus MS SEO and web design company, we’ll make sure your website is mobile-friendly, which will increase the conversion rate.
Improve Brand Recognition
Local Search Engine Optimization also involves optimizing other online platforms in such a way that boosts their rankings in the search engine results pages. You might think that this is unimportant. After all, it’s your website that should rank prominently in the search listings, right?
It’s vital to understand that by optimizing other channels in which your business has a presence, you can boost brand recognition and gain the trust of potential customers. Studies show that when searching for a brand name, customers tend to place more trust in businesses that have a strong presence both in search engines and other online resources such as social media and local business directories. North Star SEO – Columbus Mississippi SEO and Social media management agency will create your social profiles and optimize your existing ones, so your local Columbus MS customer will better recognize your brand when the search online. We
According to a study conducted by comScore, 15 Miles, and Neustar Localeze, 78% of local searches conducted via mobile resulted in offline purchases. This percentage is a staggering number, which can potentially lead to a lot more conversions and sales for your business. It goes to show the real influence of focusing on the local search regarding boosting the profitability of your brand.
The benefits of local SEO cannot be understated. It can very well be the missing puzzle piece that will take your business to new heights by increasing targeted traffic, improving brand recognition and driving more sales.